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Abstract: "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing st

Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of a

Historical and current perspectives on consumption -- A historical context for understanding consumption -- Contemporary perspectives on consumer behavior -- Co

This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities

In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challe