Amvik eBook Solutions

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design

In today's hyper competitive markets, it's hard to get your message heard by the right buyers. Without a rock solid, relevant value proposition, attracting and

"Value Prop" shows how to build razor-sharp marketing messages that showcase the truly new, useful, and exciting qualities of products or services, and how to w

A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better busin

The international best seller Human Resource Champions helped set the HR agenda for the 1990s and enabled HR professionals to become strategic partners in their