This book defines the parameters of the emerging business strategy of mass customization, covering the main categories in a systematic examination of: manufactu
This book brings several original contributions to research and practical applications in the field of mass customization from the designer, manufacturer, and c
Mass customization (MC) has been hailed as a successful operations strategy across manufacturing and service industries for the past three decades. However, the
In today's competitive environment, manufacturing and service companies are intensifying their customization processes. Customization means companies must meet