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This book defines the parameters of the emerging business strategy of mass customization, covering the main categories in a systematic examination of: manufactu
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This book brings several original contributions to research and practical applications in the field of mass customization from the designer, manufacturer, and c
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Mass customization (MC) has been hailed as a successful operations strategy across manufacturing and service industries for the past three decades. However, the
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In today's competitive environment, manufacturing and service companies are intensifying their customization processes. Customization means companies must meet