Amvik eBook Solutions

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic sta

The magic of brands is as old as Coke and as young as Tango. But getting beneath the packaging to understand a brand's winning technique is tough. Why do Kellog

The greatest brands of all capture the hearts, minds and dollars of the whole world. They break out of business and become part of everyday life, inspiring unpa

Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy product