Amvik eBook Solutions

In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk show

The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised

Topics covered in the book include: goals and relevance of store design; design tips derived from environmental psychology; cognitive and affective approaches t

This work covers a variety of library topics that are truly relevant to the day-to-day job, such as management, administration, and marketing.

Unlike other books on retailing, Specialty Shop Retailingis aimed at the reader who has a dream of opening a store, but little background in this type of busine