Download or read book 7 Secrets of Marketing in a Multi-cultural World written by Gilbert C. Rapaille and published by Executive Excellence Publishing. This book was released on 2001 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: 7 Secrets of Marketing in a Multi-Cultural World offers strategies for applying cultural archetypes and the logic of emotion to make domestics and international marketing efforts more effective and profitable.