How Your Business Can Use the Science That Helped Win the White House The average conversion rate—the rate at which visitors convert into customers—across t
Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach yo
On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designer
"Statistical Methods in Online A/B Testing" is a comprehensive guide to statistics in online controlled experiments, a.k.a. A/B tests, that tackles the difficul
Optimize the performance of your systems with practical experiments used by engineers in the world’s most competitive industries. In Experimentation for Engin