Download or read book Adaptive Marketing written by Norm Johnston and published by Springer. This book was released on 2015-09-28 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.