Amvik eBook Solutions

This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper un

The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illu

Answering the key question of whether there is an obligation for States to define and enact sound climate policies in order to avoid the impacts of global warmi

The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence t