Effective marketing is essential for any successful sport organization, from elite professional sports teams to local amateur leagues. Now in a fully revised an
Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated thir
Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport market
Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport market
This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also hel