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Most cross-border advertising occurs uncontroversially. However, because international advertising activity falls under so many diverse areas of law, some famil

First published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.

The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Eff

'Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international adve

A handbook of the theory and practice of international advertising linked to overall trends in business globalization.