AMA Handbook For Managing Business To Business Marketing Communications
Author | : J. Nicholas DeBonis |
Publisher | : McGraw Hill Professional |
Total Pages | : 406 |
Release | : 1997-04-11 |
ISBN-10 | : 0844235954 |
ISBN-13 | : 9780844235950 |
Rating | : 4/5 (54 Downloads) |
Download or read book AMA Handbook For Managing Business To Business Marketing Communications written by J. Nicholas DeBonis and published by McGraw Hill Professional. This book was released on 1997-04-11 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: That's what is special about this book: it provides the framework that will enable the marketing professional to get everyone in the organization to buy into integrated communications objectives and programs. Who is this book for? Marketing Practitioners: You'll get some new ideas and perspectives to plug into your current programs. "Nonmarketing" marketers: If you've recently been thrown into the "deep water" of marcom, just start reading. This book could be your life preserver.