Download or read book Service America in the New Economy written by Karl Albrecht and published by McGraw-Hill Companies. This book was released on 2002 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this world of technological commerce customer loyalty is waning. This guide, using innovative techniques and methodologies combined with real-life examples, provides insight into strategies to confront the either do it bigger or do it better imperative and the truth of what service means.