Download or read book American Fashion at the New York World's Fair 1939-1940 written by Lauren D. Whitley and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: " . . . Ultimately, more than 10 million visitors engaged with American fashion at the New York World's Fair 1939-40, crystallizing a collective consciousness around American fashion and individual designers that fostered success of American fashion in the years that followed. In exploring fashion at the New York World's Fair 1939-40, this dissertation brings attention to a subject that has been largely ignored by scholars. Today, the New York World's Fair 1939-40 is best remembered for the streamlined industrial design aesthetic and the ascendant role of private corporations in creating a future vision of American consumerism. Scholarship around the New York World's Fair 1939-1940 has centered on the activities of men, especially the work of male industrial designers who were engaged to create the conceptual and aesthetic look of the Fair. Fashion at the New York World's Fair is the story about women's achievements and has been ignored. This dissertation centers gender as a factor in the early challenges that surrounded planning for fashion at the New York World's Fair 1939-40 and recovers the contributions of Marcia Conner and Mary Lewis in launching American fashion at the New York World's Fair 1939-1940. In addition, this dissertation creates a framework for understanding how the New York World's Fair 1939-1940 functioned as a crucible for collective consciousness around the American fashion and its individual designers that secured validation in the eyes of the public"-- from Abstract.