Download or read book An Introduction to Rhetorical Communication written by James C. McCroskey and published by Allyn & Bacon. This book was released on 2001 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication. This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.