Amvik eBook Solutions

Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in th

This book offers a breakthrough formula for creating a sustainable customer centric organization, which forms the key to enduring business success. This new blu

A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sara

Designing the Customer-Centric Organization offers todayâ??s business leaders a comprehensive customer-centric organizational model that clearly shows how to p

Some companies are great for customers – not only do they care but they change whole markets to work better for the customers they serve. Think of Amazon, eas