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Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising proce
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Type: BOOK - Published: 2019 - Publisher:
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Pages: 416
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Type: BOOK - Published: 1983 - Publisher: John Wiley & Sons
Here's everything you need to master the art of writing powerful, sales-clinching copy and stay ahead of the competition. From low-budget local advertising to b
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Type: BOOK - Published: 2017-11-02 - Publisher: Bloomsbury Publishing
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to
Language: en
Pages: 374
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Type: BOOK - Published: 2012-06-19 - Publisher: John Wiley & Sons
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert a
