Download or read book Beyond Greed and Fear written by Hersh Shefrin and published by Oxford University Press on Demand. This book was released on 2002 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do most financial decision-making models fail to factor in basic human nature? This guide to what really influences the decision- making process applies psychological research to stock selection, financial services and corporate financial strategy, using real-world examples.