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Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses

This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with diffe

The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored f

The public relations industry is undergoing a revolution in using data to define promotional programs, to measure influence and to address the needs of clients

The first volume of this series features reviews of research programs, original research reports, and social scientific, historical, critical and humanistic met