Related Books

Black is the New Green: Marketing to Affluent African Americans
Language: en
Pages: 222
Authors: Leonard Burnett
Categories: Business & Economics
Type: BOOK - Published: 2021-06-19 - Publisher:

DOWNLOAD EBOOK

From Leonard E. Burnett, Jr., co-CEO and Group Publisher, of Uptown Media Group and VIBE Lifestyle Network, and Andrea Hoffman, CEO of Culture Shift Labs, a roa
What's Black about It?
Language: en
Pages: 152
Authors: Pepper Miller
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Paramount Market Publishing

DOWNLOAD EBOOK

At last--in-depth, qualitative insights paint an eye-opening picture of Black culture and the Black lifestyle and how to connect your products and services with
50 Billion Dollar Boss
Language: en
Pages: 181
Authors: Kathey Porter
Categories: Business & Economics
Type: BOOK - Published: 2016-01-26 - Publisher: Springer

DOWNLOAD EBOOK

This book looks at several successful African American women and chronicles their success, obstacles, challenges, and lessons learned. The authors have first pe
Black Culture, Inc.
Language: en
Pages: 301
Authors: Patricia A. Banks
Categories: Social Science
Type: BOOK - Published: 2022-04-19 - Publisher: Stanford University Press

DOWNLOAD EBOOK

A surprising and fascinating look at how Black culture has been leveraged by corporate America. Open the brochure for the Alvin Ailey American Dance Theater, an
Desegregating the Dollar
Language: en
Pages: 206
Authors: Robert E. Weems
Categories: Business & Economics
Type: BOOK - Published: 1998-02 - Publisher: NYU Press

DOWNLOAD EBOOK

Despite African Americans' nearly $500 billion collective annual spending power, surprisingly little attention has been devoted to the ways U.S. businesses have