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As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have los

As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have los

Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington's Brand Ana

Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews tradition

B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demon