Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, soc
This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products
This book constitutes the refereed post-conference proceedings of the First International Conference on Society with Future: Smart and Liveable Cities, SC4Life
This book presents the latest knowledge on the still under-researched field of academic tourism, which over the past decade has gained in importance at local an