Building Global Biobrands
Author | : Françoise Simon |
Publisher | : Simon and Schuster |
Total Pages | : 360 |
Release | : 2003 |
ISBN-10 | : 074322244X |
ISBN-13 | : 9780743222440 |
Rating | : 4/5 (4X Downloads) |
Book Synopsis Building Global Biobrands by : Françoise Simon
Download or read book Building Global Biobrands written by Françoise Simon and published by Simon and Schuster. This book was released on 2003 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two foremost marketing strategists combine their expertise in the first ever book to offer cutting-edge global strategies for marketing biotechnology. 20 charts & graphs.