Amvik eBook Solutions

"Sony vs. Samsung is business history at its best! It explores the divergent fortunes of these two electronics giants in the last decade and identifies the true

This book compares key strategic decisions by Sony and Samsung Electronics with respect to technology, marketing, and globalization from the mid 1990s to 2006,

As the second edition of Global Business Strategy, this book provides novel insights on how a firm can formulate a successful approach toward its global busines

This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today’s leading media, telecommun

What is Business Model? Different people define the concept of business model differently. For the average person, business model merely describes the way in wh