This book introduces 10 mega business trends, ranging from big data to the O2O model. By mining and analyzing mountains of data, the author identifies these 10
In order to establish and maintain a successful company in the digital age, managers are digitally transforming their organizations to include such tools as dis
Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. Bu
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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve