Download or read book Camel Cigarette Collectibles written by Douglas Congdon-Martin and published by Schiffer Pub Limited. This book was released on 1997-01 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1988, R.J. Reynolds began one of the most clever and effective campaigns in advertising history. On its 75th anniversary, a suave, new character appeared to sell Camel cigarettes: Joe Camel, a figure which gained international recognition on posters, signs, premiums and merchandise bearing the Camel logos. Joe was retired in 1997 and the collectibles with his image are more desirable than ever. This is his reference guide, with color photos and helpful information.