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Chasing Youth Culture and Getting it Right

Authors: Tina Wells
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Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking
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Youth Culture and the Media

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This expansive, lively introduction charts the connections between international youth cultures and the development of global media and communication. From 1950
Youth Cultures in the Age of Global Media
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Youth Cultures in the Age of Global Media

Authors: Sara Bragg
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This book explores the impact of globalisation and new technologies on youth cultures around the world, from the Birmingham School to the youthscapes of South K
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Is your museum struggling to entice and engage a millennial audience? In Museums and Millennials author Jackie Spainhour offers a new and innovative approach to
How Cool Brands Stay Hot
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WINNER: Berry-AMA Book Award 2012 (1st edition) WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition) How Cool Brands Stay Hot
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