Coercion

Coercion
Author :
Publisher : Penguin
Total Pages : 305
Release :
ISBN-10 : 9781573228299
ISBN-13 : 157322829X
Rating : 4/5 (99 Downloads)

Book Synopsis Coercion by : Douglas Rushkoff

Download or read book Coercion written by Douglas Rushkoff and published by Penguin. This book was released on 2000-10-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Noted media pundit and author of Playing the Future Douglas Rushkoff gives a devastating critique of the influence techniques behind our culture of rampant consumerism. With a skilled analysis of how experts in the fields of marketing, advertising, retail atmospherics, and hand-selling attempt to take away our ability to make rational decisions, Rushkoff delivers a bracing account of media ecology today, consumerism in America, and why we buy what we buy, helping us recognize when we're being treated like consumers instead of human beings.


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