Cultures of Commodity Branding
Author | : Andrew Bevan |
Publisher | : Routledge |
Total Pages | : 268 |
Release | : 2016-06-16 |
ISBN-10 | : 9781315430881 |
ISBN-13 | : 1315430886 |
Rating | : 4/5 (81 Downloads) |
Book Synopsis Cultures of Commodity Branding by : Andrew Bevan
Download or read book Cultures of Commodity Branding written by Andrew Bevan and published by Routledge. This book was released on 2016-06-16 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contributions in this volume document, both in past social contexts and recent ones, the need to understand branded commodities as part of a broader continuum with techniques of gift-giving, ritual, and sacrifice.