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Computational Advertising: Techniques for Targeting Relevant Ads surveys and discusses the problems and solutions pertaining to the information retrieval, machi

This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era

This book constitutes the refereed proceedings of the Second International Conference on the Theory of Information Retrieval, ICTIR 2009, held in Cambridge, UK,

The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The author

Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theorie