Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in
Studies in Consumer Demand - Econometric Methods Applied to Market Data contains eight previously unpublished studies of consumer demand. Each study stands on i
Issue 3 of the BRC's "Global standard for consumer products" replaces issues 2 and 2a. There are substantial revisions and updates to the content to take into a