Related Books

Copywriting Third Edition
Language: en
Pages: 426
Authors: Gyles Lingwood
Categories: Business & Economics
Type: BOOK - Published: 2022-09-13 - Publisher: Laurence King Publishing

DOWNLOAD EBOOK

An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San
The Copywriter's Handbook
Language: en
Pages: 431
Authors: Robert W. Bly
Categories: Business & Economics
Type: BOOK - Published: 2007-04-01 - Publisher: Holt Paperbacks

DOWNLOAD EBOOK

The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executi
Web Copy That Sells
Language: en
Pages: 322
Authors: Maria Veloso
Categories: Business & Economics
Type: BOOK - Published: 2013-02-15 - Publisher: AMACOM

DOWNLOAD EBOOK

Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques
Copywriting Second Edition
Language: en
Pages: 413
Authors: Mark Shaw
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2012-10-18 - Publisher: Laurence King Publishing

DOWNLOAD EBOOK

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, e
Start & Run a Copywriting Business
Language: en
Pages: 232
Authors: Steve Slaunwhite
Categories: Business & Economics
Type: BOOK - Published: 2012-02-24 - Publisher: Self-Counsel Press

DOWNLOAD EBOOK

Corporations and agencies outsource most of their copywriting and need copywriters more than ever today--including for Internet marketing. Most copywriters cann