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Creative Marketing lifts marketing theory and practice to a higher order, -a third level above Operational and Strategic Marketing. It provides a new mapping st

Creative Marketing lifts marketing theory and practice to a higher order,-a third level above Operational and Strategic Marketing. It provides a new mapping str

Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of cr

How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in marketing? This book answers this crucial question using fr