Culture Is Our Business

Culture Is Our Business
Author :
Publisher : Wipf and Stock Publishers
Total Pages : 336
Release :
ISBN-10 : 9781625648280
ISBN-13 : 1625648286
Rating : 4/5 (80 Downloads)

Book Synopsis Culture Is Our Business by : Marshall McLuhan

Download or read book Culture Is Our Business written by Marshall McLuhan and published by Wipf and Stock Publishers. This book was released on 2015-02-12 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture Is Our Business is Marshall McLuhan's sequel to The Mechanical Bride: Folklore of Industrial Man. Returning to the subject of advertising newly armed with the electric sensibility that informed The Gutenberg Galaxy, Understanding Media, and The Medium Is the Massage, McLuhan takes on the mad men (a play on the ad men of Madison Avenue) of the sixties. Approaching commercial messages as unacknowledged art forms and cultural artifacts, McLuhan delivers a series of probes that pick apart their meanings and underlying values, their paradoxes and paralogisms, and their overt function as persuasion and propaganda. Through humor, satire, and a poetic sensibility, he provides us with a serious exploration of the consumer culture that emerged out of the electronic media environment. In keeping with the participatory ethos of the Internet that McLuhan so clearly anticipated, this is a book that is meant to open the door to further study, reflection, and discussion, and to encourage the development of critical reception on the part of the reader.


Culture Is Our Business Related Books

Culture Is Our Business
Language: en
Pages: 336
Authors: Marshall McLuhan
Categories: Business & Economics
Type: BOOK - Published: 2015-02-12 - Publisher: Wipf and Stock Publishers

DOWNLOAD EBOOK

Culture Is Our Business is Marshall McLuhan's sequel to The Mechanical Bride: Folklore of Industrial Man. Returning to the subject of advertising newly armed wi
Culture and Enterprise
Language: en
Pages: 157
Authors: Emily Chamlee-Wright
Categories: Business & Economics
Type: BOOK - Published: 2002-01-04 - Publisher: Routledge

DOWNLOAD EBOOK

What is the animating 'spirit' behind what may appear to be the coldly calculating world of markets and business enterprise? Though often mathematically modelle
Our Business Civilization
Language: en
Pages: 320
Authors: James Truslow Adams
Categories: History
Type: BOOK - Published: 1969 - Publisher:

DOWNLOAD EBOOK

The Business of Culture
Language: en
Pages: 345
Authors: Joseph Lampel
Categories: Business & Economics
Type: BOOK - Published: 2006-04-21 - Publisher: Psychology Press

DOWNLOAD EBOOK

Concerns the management of creativity and innovation. This book provides serious analysis of the cultural industries - media, entertainment, film, music, and th
A Short Course in International Business Culture
Language: en
Pages: 192
Authors: Charles Mitchell
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: World Trade Press

DOWNLOAD EBOOK

Short Course books are written from an international perspective for an international audience.