The Customer Moat is the story of how actions convert to bottom-line profits. It explores the world of intrinsic loyalty and the eight methods for creating it.
Discover how loyalty is the fundamental driver of profit. The Customer Moat is a story about how actions convert to bottom-line profits. It explores the world o
The ultimate guide for explaining how business actions translate to profits. This book is the story of the Customer Moat Formula (CMF), a complete model for exp
In the fall of 1992, James Sullivan travels to Vietnam to bicycle from Saigon to Hanoi. "Over the Moat" is the story of Sullivan's efforts to win a woman's favo