Sellers examines strategic communication campaigns in the U.S. Congress, arguing that they create cycles of spin: leaders create messages, rank-and-file legisla
In Spin Cycle, Washington Post reporter Howard Kurtz reveals the inside workings of Clinton's well-oiled propaganda machine - arguably the most successful team
One important aim of social science research is to provide unbiased information that can help guide public policies. However, social science is often construed
True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product