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This book focuses on the meaning and experience of digital practice, emerging from work in the world of business and drawing on recent anthropological thinking
Digital Anthropology
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Anthropology has two main tasks: to understand what it is to be human and to examine how humanity is manifested differently in the diversity of culture. These t
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Virtual Identities and Digital Culture investigates how our online identities and cultures are embedded within the digital practices of our lives, exploring how
The Cultural Dimension of Global Business
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Now in its ninth edition, The Cultural Dimension of Global Business continues to provide an essential foundation for understanding the impact of culture on glob
Ethnographic Thinking
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This second edition of Ethnographic Thinking: From Method to Mindset serves as a primer for practitioners who want to apply ethnography to real-world challenges