Amvik eBook Solutions

For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. Tha

Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing

The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut throug

As interpretive research perspectives become increasingly influential in the social sciences, so it becomes increasingly important for experienced researchers t

Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction,