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The ninth edition of McGraw-Hills leading textbook, Principles and Practice of Marketing, provides a contemporaryand modern introduction to marketing. Covering

This is the latest book from Cengage Learning on Principles and Practice of Marketing

When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those moments

This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wir

EBOOK: Principles and Practices of Marketing 10/e