• Covers the entire new venture management process, from ideas to finance to HRM • Now includes international cases in all chapters • Offers a complete an
New venture management requires all the skills obtained within the typical MBA program, and then some. While those entering traditional management positions wit
A step-by-step guide which can be used by a prospective entrepreneur to create a new venture from a viable business idea. The theoretical aspects and practical
This book offers students a comprehensive, accessible guide to launching and managing a new venture. Beginning with the planning process and continuing to marke