Giving students a clear vision of small business as it really is, this work focuses on the kinds of businesses that students might actually start, instead of gi
Thoroughly updated with new video feature and expanded range of global case studies, the new edition of this bestselling text synthesizes theoretical depth and
`A thoughtful and reflective account of "enterprise", offering meaningful and contextualized knowledge to students at all levels, written in a style that is as
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Writ