This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of B
This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicat
This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Commu
The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to
Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new account