The beating heart of any product or service business is returning clients. Don't let your hard-won customers vanish, taking their money with them. In Fighting C
The beating heart of any product or service business is returning clients. Don't let your hard-won customers vanish, taking their money with them. In Fighting C
"Mesmerizing & fascinating..." —The Seattle Post-Intelligencer "The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com Awar
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment
There is a fundamental disconnection between the way business people speak and real people communicate. From advertisers, big business and CEOs - the blather is