Download or read book Five Pennies: Ten Rules to Successfully Build a Franchise Mega-Brand and Maximize System Profits written by Lonnie Helgerson, CFE and published by Lulu.com. This book was released on 2012-02-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Five Pennies is 'THE FIELD MANUAL' for Building and Growing a Franchise Brand With the Right Mindset and Tools! This Book Contains over 120 Tools to Build, Grow and Manage a National Franchise Brand! Featuring Examples of 20 'Best of Class' Franchise Brands to learn from - and 10 'Mega-Wreck' stories to avoid! Learn About: - Creating and Growing Sustainable Unit Profitability - Managing Franchise System Relations - Staying Ahead of Your Growth Rate - Enhancing System Profits With Continued Education - Turning Your System Into a 'Best Practices' Machine - How to Recruit Franchise Buyer 2.0 and Maximizing Their Results - Structuring Layered Franchise Support and Marketing - Developing Macro-Level Programs for System Growth - Utilizing Technology to Grow and Manage a Brand - Resource Management for a Growing System