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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
Language: en
Pages: 305

Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

Authors: Harry Macdivitt
Categories: Business & Economics
Type: BOOK - Published: 2011-10-17 - Publisher: McGraw Hill Professional

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A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When cu
Implementing Value Pricing
Language: en
Pages: 78

Implementing Value Pricing

Authors: Ronald J. Baker
Categories: Business & Economics
Type: BOOK - Published: 2010-11-29 - Publisher: John Wiley & Sons

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Praise for IMPLEMENTING VALUE PRICING A Radical Business Model for Professional Firms "Ron Baker is the most prolific and best writer when it comes to pricing s
Value First, Then Price
Language: en
Pages: 303

Value First, Then Price

Authors: Andreas Hinterhuber
Categories: Business & Economics
Type: BOOK - Published: 2021-12-27 - Publisher: Routledge

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Value-based pricing – pricing a product or service according to its value to the customer rather than its cost – is the most effective and profitable pricin
The Win Without Pitching Manifesto
Language: en
Pages: 143

The Win Without Pitching Manifesto

Authors: Blair Enns
Categories: Advertising
Type: BOOK - Published: 2018 - Publisher:

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Value First then Price
Language: en
Pages: 243

Value First then Price

Authors: Andreas Hinterhuber
Categories: Business & Economics
Type: BOOK - Published: 2016-10-04 - Publisher: Taylor & Francis

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Winner of the Overall Case Award 2014 The Case Centre best selling case 2013 - 2017 Value-based pricing—pricing a product according to its value to the custom
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