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From Witblits to Vuvuzelas: Marketing in the New South Africa
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Type: BOOK - Published: 2010-11-05 - Publisher: Penguin Random House South Africa

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In From Witblits to Vuvuzelas, Dale Hefer, founding director of the Chillibush Group of Companies, shares a wealth of advice with South African marketers in the
From Witblits to Vuvuzelas
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"In From Witblits to Vuvuzelas, Dale Hefer, founding director of the Chillibush Group of Companies, shares a wealth of advice with South African marketers in th
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A compelling, diverse, and often bizarre array of anecdotes that will help you navigate your business and personal lives in this most peculiar of worlds. What d
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This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the internatio
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Issues for Nov. 1957- include section: Accessions. Aanwinste, Sept. 1957-