Download or read book In Soft Drink Marketing a Funny Thing Happened on the Way to Market written by W. Robert Watson and published by Author House. This book was released on 2014-02 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: The stories in this book include a lot of marketing decisions, some of which include marketing mistakes that should be of great interest. The purpose of this marketing review is to provide knowledge of the marketing implemented by a major soft drink company on the way to the market, and to ensure that readers have a full understanding of the importance of what are known as the five Ps of marketing.