Read this book for a biting analysis of the games'industry's most burning issues as it gets knocked from pillar to post by digital transition and the pressure o
Making money from games in the twenty-first century Nicholas Lovell helps companies make money from games, understand emerging platforms (Apple's iOS, Google An
'The curve' means accepting that millions of people now expect your product for free - because a small number of high spenders are enough to build a profitable
Game design is changing. The emergence of service games on PC, mobile and console has created new expectations amongst consumers and requires new techniques fro
“Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But t