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The Big Book of Corporate Identity Design
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This book is an overview of some of the corporate identity programs by design firms from the USA and around the world.
Designing Brand Identity
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A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, desig
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Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book a
Corporate Brand Design
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Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders. The book
Corporate Branding
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A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be un