A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, desig
Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book a
Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders. The book
A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be un