Amvik eBook Solutions

'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most

The 7th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competit

Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. Th

Designing strategies for global competition; Global marketing programs; Organizing and controlling global marketing operations; Special issues in global marketi